For me, it's not enough to just know how to create a website. It's important to help a company in more than one way, including branding and establishing a corporate identity. While I did not major or minor in graphic design, I feel confident in my ability to create logos and establish corporate identities. The companies and identities found on this page are purely fictional, unless otherwise noted.
White Shark is a fictional brand. I wanted a sleek and simple feel to the logo. I also didn't want the main shark head to be the only imagery, so I made the "a" in shark resemble a fin. The colors represent those of a great white shark. I structured the type to mimic the feeling of a shark being under water, hence, under the rest of the logo.
Emperor Penguin Vodka
Emperor Penguin Vodka is a fictional brand I created. Penguins have been my favorite animal since I can remember, so I wanted to design something relating to them. When creating my own personal logo, I played around with the letter "m" for a while. During that process, I came to the realization that the letter "m" looks like penguins huddled together. I added the yellow for the chests of the penguins. When determining a product for the logo to represent, I decided on something that could be enjoyed frozen, so I chose vodka.
Tom's Diner is a fictional restaurant that is open for breakfast and lunch only. Since this would idealy be a diner a customer would start their day with, I wanted to emphasize a color that says "Good morning". I went with yellow, which is also a color that is associated with food. I tried incorporating a sun into the logo, but the more I looked at the sun, I started picturing an egg yolk. I decided to make the yolk of the egg the "o" in Tom's. To pair the egg with another breakfast food, I chose to use a slice of bacon for the "i" in diner.
Michael's Lounge is a fictional bar. After spending a considerable amount of time looking and analyzing each letter of the title, I started to realize the the "v" shape of the "m" could be turned into a martini glass. Rather than designing a purely typographic logo, I was able to incorporate imagery into the type itself. The finished logo, along with the sans-serif type, gives the bar an upscale and classy martini bar.
American Streetwise Karate
American Streetwise Karate is a local (Pittsburgh) karate school. Before approaching me for a rebranding project, their logo was a picture of a patch that they had since the start of the company. The patch was, and still is, an important part of the company's history. However, I wanted to design something less complicated than the patch. With "American" in the name, I wanted to use a red, white, and blue color scheme. Since the company title has three words, I wanted to reduce it down to just the acronym, ASK. Three colors and three letters was the perfect setup, but when it came to making one of them white, I decided it would be better to just use negative space on a white background. To add movement to the logo, I incorporated a silhouette of a martial artist.